Editor:
Welcome. This time around we’re chatting with Charles Byrd, a super connector speaker and joint venture expert who thrives on helping entrepreneurs create dependable revenue streams without the stress of paid advertising.
Charles combines his Silicon Valley background with a unique expertise in joint ventures to ensure profitable partnerships, and today he joins us to share his insights on building successful business relationships and generating impactful revenue. Charles, thank you for joining us.
Charles Byrd:
Thank you so much for having me. It’s a pleasure to be here.
Editor:
Well, maybe we could start by asking about your journey from Silicon Valley to becoming a joint venture expert.
Charles Byrd:
Sure. So where that’s led to, and then I’ll tell the backstory. I help businesses scale with joint ventures speaking and systematic referrals to get you in front of more of your ideal clients leveraging other people’s audiences. And so how that began, as you noted, I worked in the Silicon Valley for 15 years, was a director at a billion dollar software company, left to get a taste of the entrepreneurial freedom I read about in books, started with a low ticket productivity course as my first product and being new to the online space, didn’t yet have a list or connections.
So I started going to a lot of events and connecting with people online and quickly found my new peer group of entrepreneurs already had my ideal clients in their communities, making a positive impact.
So, then I started setting up presentations to other people’s audiences, delivering a high value training and offering the deeper dive course and started growing the lists, making sales, making a positive impact.
So, I thought, since this is working, what if I take my IT and systems background to simplify and systematize the entire joy venture process, which I did. And eventually people wondered how I book two to six joint venture promotions per week for my offers to other people’s audiences. And I was at a mastermind in Aspen and my phone’s blowing up with texts and Messenger messages, people knocking on the room door going, “How do you line up so many of these deals?”
So, I decided to put together my first high ticket event called Pure JV, and that’s the market I’ve been serving ever since. At this point, through an eight-week consulting offer that walks companies through helping you create your unique joint venture strategy for your particular product and market, helps you identify your most profitable partners, communities, stages, referral partners, shows you how to connect to those partners through warm channels so there’s no cold outreach.
My favorite part, how to guide the conversations to land the deals frequently on the first call, operationally how to execute the deals along with turning each one into two or three more. I’ve had 12 clients who’ve added 1.25 to 12 million in additional revenue for clients on stage with Tony Robbins so far this year, one that just got booked on Joe Rogan, Alex Hermozi’s a client through one of his acquisition.com companies who just joined me at a 50% event I just hosted in Austin. Tony Robbins CEO is in our sales pipeline as is go high level and click funnels. So it’s a framework for just building great relationships with people, providing value first and guiding those directly into winning outcomes.
Editor:
And when did you start doing this, Charles? How long ago was it when you made the leap from Silicon Valley into entrepreneurship?
Charles Byrd:
That was nine years ago and it was kind of a bigger decision to decide to not go get another corporate job, but instead start my own thing, and I’m looking for it on my desk here, I had a piece of wood made when I committed to starting the business that says, “I can, I will. End of story,” meaning burn the boats, figure it out. And I found that to be pretty key because if you’re walking a line between two paths, you’ll probably fail at both of them. But if you just commit to one, the path forms right in front of you because you have directed your attention, money, thought, energy, passions towards something, and as people see where you’re going, they dive into support you.
Editor:
Did you find when you first made that leap that maybe some of those people around you who love you and support you maybe were slightly sceptical? Or did they join you on that journey?
Charles Byrd:
A little of both. A little of both. I had countless conversations with my dad who is trying to get me to go back into a corporate job and I was like, “Nope.” The conversation with my wife was much easier, thankfully. I said, “Babe, I’m thinking to just start a company and figure out something new instead of getting another job.” And she’s like, “Awesome, babe, you can do it.” I was like, “Okay.” That was that. Because I’ve had other friends whose wives were not supportive and they’re still stuck at a job they hate because they didn’t have the support or gumption to take that risk on their own.
What’s funny is it’s actually way less of a risk than staying in a job where you have no control if they’re going to lay you off the next round of layoffs, where as an entrepreneur, and yes, there’s places on the way where the road can have bumps in it, but once you have a product and service or service that people want and need, you’re actually diversifying your revenue across a whole range of clients, putting you in a dramatically safer position than you would be getting your paycheck from one place. It’s the equivalent of people in the online space only paying for Facebook ads and any algorithm change, any problem with an account, something gets hacked, they make an ad that doesn’t work right, and the whole thing gets shut down. They’re not diversified. Where it’s through partnerships, each new partner you’re bringing on adds to your lead flow volume, you have a higher conversion, you’re only paying based on actual results and you’re diversified across partners. Each partner is an independent lead source putting you in a lot safer position.
Editor:
Can I just ask about your background in Silicon Valley? And I guess that’s inherently risky anyway. There’s a lot of money that gets pumped into a lot of businesses. Some, of course, skyrocket, they become the famous unicorns, but some crash and burn. So when you’re talking about risk, is that what you meant? You want to step away from the boom or the bust kind of opportunities that Silicon Valley can sometimes present?
Charles Byrd:
Well, it’s more that people have the illusion that working for one of those big companies is safer than starting their own company. But the fact is, it’s not. Anytime they feel like doing a reorg or a layoff, you have zero control over that.
And when all your income, basically all your eggs are in one basket and you’re not the one steering the ship. Whereas an entrepreneur, like I typically have 15 plus high ticket clients at a time, if not more.
My revenue is diversified across a whole range of sources. So you’re in a lot safer position. Now, granted, you need to get the product market fit, you need to have an offer that converts. There’s hurdles on the way.
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