Steven Alvey Interview

Steven Alvey Interview

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Editor:
So, hello and welcome. This time we’re speaking to someone who is rapidly becoming known as a bit of a game changer in the world of private label rights. In fact, the work he’s been doing has already brought him to the attention of two heavyweights of the business world, the legendary Brian Tracy, and also Kevin Harrington, a former shark on US TV’s Shark Tank. So this time it’s a pleasure to welcome Steven Alvey. Hello, Steven.

Steven Alvey:
Hey, man. Thanks for having me.

Editor:
Hey, no problem. Now before we dig in to how you’re shaking up the world of private label rights, perhaps we could start by finding out just a bit more about you and your background.

Steven Alvey:
Yeah, there’s nothing super special or particularly interesting about my background. I was an army brat, so I grew up mostly overseas, in Europe. I graduated high school and followed in my father’s footsteps. Did some time in the military, about 11 years and then punched out of that job and started the whole internet marketing thing. I live in the Midwest, married, got seven beautiful, crazy children. Live on a small acreage, and we tend to chickens, and hang around, and enjoy the good life for the most part out here. That’s about all there is to me.

Editor:
Seven children though. I mean, how do you get anything else done you’ve got seven children to take care of?

Steven Alvey:
It’s that some miracle? That’s what it is.

Editor:
It sounds like it. So you mentioned the military, 11 years you say in the military?

Steven Alvey:
Yeah, 11 years active duty. And then until a little less than a year ago actually, I was also in the reserves. So about four years in the reserves.

Editor:
Well firstly, thank you for your service. And secondly, that’s quite a career change, going from being in the military to having an online career. How did that change come about?

Steven Alvey:
Yeah. Yeah, that’s funny because I actually remember the exact minute that it happened. I was on, I guess you could call it a guard shift late at night at the squadron. I was at off at Air Force Base at the time. And my wife and I had recently been doing some dreaming, the dream home, the dream acreage, the dream lifestyle, all that good stuff where, you spend a week addicted to Zillow or realtor.com and just looking at houses that are way, way outside of your means. And so I was sitting there on that night shift and I realised, if I want to do this someday. And I really wanted to, I wanted it to have, I don’t care too much about the house, itself. But I wanted a good old plot of land and be able to raise my kids with livestock and the whole hobby farm kind of thing. I really wanted that. Then I realised, if I’m going to do that, I need more income. I need more money.

That was maybe a year and a half before I decided I wanted to do it full-time. And of course, in the military you have enlistments, so I wasn’t able to just quit per software. But my next enlistment end date was going to be March of 2016.

And the enlisted Air Force salary what was not going to cut it. So initially it just started off as an idea of how to augment my income, and I did that fateful thing, which a lot of people in this industry have in common. I typed in those words, how to make money online. I remember sitting there at that desk and I typed that in, and that was kind of like going down the rabbit hole. It just took me on a journey of learning about just this whole idea of being able to have an internet marketing, or a laptop lifestyle type of business, and all the freedom associated with that. And the potential for making a pretty sizable income from it.

And so I tinkered with that for a few years, while I was still serving active duty, sort of on the side, with not too much success. But that’s how it all came about. There was something in life that I wanted and I knew I would need more money. And then that’s how I got into the internet marketing game.

Editor:
And what kind of timeframe are we looking at? So you typed into Google, how to make money online. When you started that, how long did it take you before you actually decided, no, this is for me, this is what I want to do full-time.

Steven Alvey:
That was maybe a year and a half before I decided I wanted to do it full-time. And that was the big date. I decided in advance, you know what? I’m not going to do it. It’s very tempting.
In the military, there’s this whole assumption that once you get past the 10 year mark, you might as well stay till retirement because you get the pension and all that good stuff. It’s a very tempting deal. But I said to my wife, “I’m not going to do it.” I’m going to say no and I’m going to jump ship at year 11, when my enlistment ends. I’m not going to re-up and I’m going to do this internet marketing thing full-time. And it was pretty scary, but God’s been good to us. And then we pulled it off, by golly.

Editor:
Well, I was going to say, I mean, to be in the military, you have to be brave to do that in the first place. But also then, to walk away from the military shows another side completely of bravery. Were your family worried about you making such a big gear shift?

Steven Alvey:
Yeah. Yeah, big time. The kids were not old enough at that point to know what the heck was going on. But yeah, my wife was very scared of it. And I was too, honestly. We were both very anxious about it. It was bittersweet because on the one hand, we both knew what we wanted in life, and at the same time, the risk associated with leaving a steady job and starting on the entrepreneurial journey, goodness, it’s incredibly risky. It’s huge. And so yeah, we were both scared, excited at the same time, but it was definitely scary times. I said I have seven kids, but at the time we had the four kids and we just found out we had a fifth on the way. So the pressure was on failure was not an option.

Editor:
Absolutely. Do you think that’s actually spurred you on though, because of that, because as you say, you have got the big family that you need to take care of?

Steven Alvey:
Yeah. Yeah, I think that’s correct. I think having my feet to the fire and failure quite literally not being an option is probably the only reason I made it. I think if I had something to fall back on, I would have gotten distracted. I would’ve gotten lazy. I would have procrastinated and it never would’ve gotten done. And those are all things that I struggle with in general, anyway. But if I had had something to fall back on, I don’t know that we would have made this happen.

Editor:
It’s quite an inspirational story that you have so far. I mean, in terms of working online, what first attracted you to that,
Steven? And also, what was the first thing you did in order to take that massive step forward?

Steven Alvey:
Yeah. So the main attractive thing to me was the lifestyle, the lifestyle. The ability to be able to manage my own time, not to have a boss, not have to wake up at a specific time because I’m required to. I’m kind of a softie, I’m kind of a family guy. I like hanging out with the wife and kids and the idea of being able to carve out my own day and decide just on a whim how I’m going to spend my time and be able to have that extra time with the family was very, very attractive. And then of course, admittedly, there’s the money side. It’s a very lucrative place to be. And that was certainly a big part of it. But yeah, the biggest thing was the time freedom. That was the most attractive thing about it.

Note from the editor:

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