Can’t wait ? Above is the full interview. Click Play Arrow.
You Can also read Part of the Interview BELOW
Editor:
Today I am delighted to be joined by Dr. Richard Kaye, an entrepreneur whose journey brings together technology, business, and personal growth. Globally recognized for his innovative approach to entrepreneurship and for his commitment to empowering others, Richard’s work spans continents and industries. So, let’s delve into his story of success, innovation, and the power of mentorship. Richard, it is great to have you with us.
Richard Kaye:
Thanks for the opportunity to show up and serve your audience.
Editor:
Well, I’d like to start, if I may, by asking what sparked your journey into entrepreneurship and personal development?
Richard Kaye:
I was a chiropractor, I had a very thriving practice, and we’ll talk about that in a little bit, how it got to that, because that’s what publicity is all about, and that’s what I do is help people grow businesses through publicity. And I was working part-time with a business growth company, at the time, it was the largest one in the world.
We launched Chicken Soup, we launched Lisa Nichols, people raised billions of dollars. And I was meditating one day and I heard, shut your practice and work with entrepreneurs. And I kid you not, I looked around, there was nobody there.
So, the Reader’s Digest, the condensed version of this, is three weeks later, I shut down 30 years of chiropractic, and took a year off, and serving entrepreneurs for about 25 years.
Editor:
That’s amazing. How do you manage to weave your diverse interests though into one career now?
Richard Kaye:
Well, listen, before that I was an electronics engineer, so there’s a lot of things that happened. Using the skills that I learned, I had some wonderful mentors, faculty members that we had at CEO Space included the top of the top. Bob Proctor, Lisa Nichols, who I just had a conversation with the other day, Mark Hanson, Jack Canfield, John Grey…
You name them. And I was blessed to be able to study with them, and bring their knowledge, wisdom, information through me, and share it with other people, with other entrepreneurs. Entrepreneurs, we’re a weird bunch. I said, I’m not employable, no one’s going to hire me, which is a good thing. So, as an entrepreneur, people say colour within the box. No, there is no box, that’s made up by people who want to control you. So, just, it’s an amalgamation of the gifts that I have received over the years, and refining them, and now sharing them again.
Editor:
Amazing. You mentioned that you are unemployable, to a degree. How do you find employing yourself? How do you discipline yourself when you don’t have a boss to tell you what to do?
Richard Kaye:
What’s discipline?
Editor:
That’s a good question.
Richard Kaye:
Well, as an entrepreneur, I get up when I’m done sleeping. And I structure my day, I’m not a structured person, but I structure it so that I can accomplish the chores that I want.
Quite frankly, I use a calendar programme, ladies and gentlemen, it’s called Calendly, you can find it. And I have things that have to get done.
And if they’re not done, I move them to tomorrow. There are a few things that are critical, and ladies and gentlemen… It’s like scheduling this call.
We agreed to be here at this time, so it’s on my calendar, a timer goes off, it gives me a couple of minutes notice, to go do a bio break so I can sit here for as long as we need to.
The things that are scheduled show up on my calendar, and the things that are more flexible show up, but in an area that’s not assigned a time.
So, my wife and I will run out to the post office to drop something off this afternoon, so it’s on the calendar. These are reminders.
To go back to your question, as an entrepreneur, my experience with successful entrepreneurs, we are self-motivated, we don’t need someone to tell us what to do. We are more interested in what has to be done to achieve an outcome.
Now, when I was an electronics engineer, yeah, I was just an engineer, a technician then an engineer, and we had, in my case, two production…
Well, one production line that had to get done. And I remember the boss coming, well, that production line pretty much runs itself, so I got another one. I said, really? So, someone’s always going to tell you what to do, let it be yourself.
Editor:
That’s great advice. In terms of your own career now as it stands, maybe you could tell us a little bit more about what you do these days, and your business, and how it looks.
Richard Kaye:
When I started my chiropractic practice, there were 300 chiropractors in San Diego, and that’s Southern California if you’re somewhere else in the world. We all think we’re special. At least you better think you’re special, particularly as an entrepreneur. How do you start or grow a business in a crowded field like that? I learned about publicity. I got myself invited to be a guest on a morning television talk show in San Diego, turned that into getting invited back every month.
Then, I got an article about me, I was featured in the San Diego Tribune, the San Diego newspaper. Then I was featured in the Los Angeles Times. That’s pretty cool. Then, and this is the key, I get a phone call from the producer of ABC News. She asked, in essence, who are you? We’re seeing your name around town, we’re hearing your name. Well, now I got a 6:30 news segment.
Then I got a similar phone call from PBS. Who are you? We’re seeing, we’re hearing… Well, now I got a PBS segment about me. So, that’s what publicity does, it gets your name out to the world. My business, again, I retired about 25 years ago, and what I’ve chosen to do is serve entrepreneurs so that you, ladies and gentlemen, can get featured in big city newspapers.
Now, what do you do with publicity? As a matter of fact, later, I’m going to give you a gift, it’s a free download, 10 Ways to Leverage Your Publicity. I could have written 110, but why 10? Well, David Letterman popularized the top 10 list many, many years ago. So, we’ve called this the Top 10 Ways to Leverage Publicity. Whether you’re speaking at a local rotary, or you’re on a podcast, or a webinar, or on a stage. They’re all good. They’re wonderful. How do you leverage it? So, that’s a gift that you’re going to get later on.
Does that answer your question?
Editor:
Kind of. Yeah. It does to a degree. I’m fascinated to find out more about Dr. Richard Kaye, the man, and how you almost fell into this, and then have made it into something yourself. There’s been no blueprint for you to follow, you’ve actually created that blueprint yourself. And I’d love to know a little bit about the psychology behind that.
Note from the editor:
Above is the full interview. Click Play Arrow. Enjoy!
To return to Making Web Money Click Here