Editor:
Welcome to our conversation with Harris Fellman, the new vendor liaison at WarriorPlus, but he’s also a professional magician and the entrepreneur behind TrafficForMe. Harris’s unique blend of digital marketing expertise and magical entertainment provides a fresh perspective on creativity and innovation in business, and with a career that spans significant roles in various industries, including business and entertainment. I think we should dive right in. Harris, it’s great to meet you.
Harris Fellman:
It’s good to meet you too.
Editor:
Maybe you could start by telling us a little bit about your new role, first of all, as vendor liaison at WarriorPlus and what that entails.
Harris Fellman:
Basically, I was brought on last year, six to eight months ago to help with vendors, to help bring new… So I don’t know. Everybody here, anybody reading this or listening to this, knows what WarriorPlus is, right? It’s an affiliate-driven marketplace and we have sellers and we have affiliates and we have buyers. And the sellers we call vendors. And thus, it’s my primary job to, number one, help existing vendors do better, sell more, create better quality products that people will like, and then elevate the best products. And then also to bring on new vendors as well.
So, I’ve been just out there talking to other potential new vendors, and then I’m able to pull a couple of levers for vendors. I can’t do it for everybody every week or anything like that, but if somebody has a really good product and they have a launch and they’re prepared, don’t call me the day before and say, “Hey, can you help me out with this?”
We can help you reach out and get some more affiliates sometimes. We can help you with, we have, I don’t know, a lot of people don’t even realise little things.
There’s so much that WarriorPlus offers, and by the way, I mean I’ve been doing digital marketing since before WarriorPlus existed, and I haven’t always been on WarriorPlus, so there’s so much on there that it’s good to have somebody on the inside that you can talk to and say, “Hey, can you guys do this?” Like for instance, a lot of people don’t even know that there’s advertising.
You can pay 50 bucks a day or 109 a day depending on where it’s going to be advertised, and that’s another lever that I can help you pull just telling you about something like that. And it’s quite effective to be able to advertise right on the marketplace. And some people don’t even realize that exists because it’s what I call a well-hidden feature.
There’s a few like that, like the inline upsell, it just got taken out of beta and I mean, it’s been public, it’s been a public beta, but the inline upsell is what we call a bump at WarriorPlus, or what they call a bump at WarriorPlus. And not a lot of people know about that.
It’s the easiest way, I’d say it is the only magic money button that actually exists in all of internet marketing is to add a simple bump so that on your checkout you just have to write three lines of copy and put a product up and some percentage of people will get it if it’s a fair offer. So anyway, little things like that, it’s just looking at your, so I might look at your sales funnel, I might look at your pricing models and what your product actually is and is it updated enough and whatever. So yeah, I mean all those things.
Editor:
Sounds like an exciting time though at WarriorPlus with the new innovations that are coming through. You mentioned that you’ve been in the digital product space yourself for quite some time. How did you get involved in WarriorPlus? Were you selling on the platform?
Harris Fellman:
A little bit. So let’s get to it then. This is, you don’t know it, but you’ve got me stepping in it. So like you said, I’ve been around for a long time. A lot of people know me from, I think, 18 or 17 years ago, I had a product called Sal the Site Stealer, where I dressed up like a mafia guy and I taught people how to do copywriting.
Hey, forget about it. We’re going to… Oh, this isn’t going to work for the newsletter. It’s a great accent I just did, I sounded like Tony Soprano when he was alive.
But anyway, so I have a company called TrafficForMe, as you mentioned earlier. And that’s not the only thing I do, clearly. I still have my traffic company I still do other things. I have a crypto project, I have the Comedy Magic, which is my real passion. I actually, my real passion is actually making people feel good through comedy and magic and making people feel good by helping them make more money. That’s why I like the vendor relationship role because I’m actually able to help vendors make more money, and that’s fulfilling for me.
So, I had a bunch of product launches up until 2010, 2011, 2012, and I started doing JV management, which led me to doing JV swap management. So, basically somebody that I was representing has a large list and I’d go to somebody else and say, “Hey, We’ll promote for you if you promote for us.”
And I would make a percentage of whatever money was made. Anyway, long story short, I reached out to Mike Lantz, I reached out to him, I’ve known him for forever and said, “Would you be interested in me maybe advising your vendors?” Or whatever. And he’s like, “Well, actually, not in the way you’re thinking, but yes, we want to bring on new quality vendors and we want to elevate.”
So, I’m going to say something, I want to be really careful in how I say it. Over the last few years, probably since a little before the pandemic, some bad acting vendors have taken advantage of WarriorPlus and the way WarriorPlus does things. Basically, they took advantage of compliance. They actually don’t have lax compliance like I think some people think. What happens is a lot of bad vendors would change their sales page after they got approved.
So they would put up false testimonials after they got approved. And if we catch it, we might not kick them off from one infraction. That’s where I think we’re friendly to the vendor. We consider the vendor to be our primary customer. So we want to work with vendors, but then I feel that they’ve taken advantage. I think some vendors have taken advantage and it’s caused WarriorPlus to appear too lenient on things like this compared to…
I mean everybody, I’d say a lot of marketplaces go through it. Like there was a time where you could put anything you wanted up on ClickBank, and then they grew and they started disallowing some things that are, I’d call it more aggressive from a marketing standpoint, but WarriorPlus, most of their products are make money online related, whether it’s info products or software or what have you. So that’s instantly, according to the rest of the world, this is all baloney.
I mean, when people ask me, “How do you make money online?” I’m like, “There’s a thousand ways. My problem is, there’s too many ways.” That’s my real problem. I don’t know what to take action on, not that will make me the most money, that works the best for me and what have you.
So, it’s the same thing with WarriorPlus, which is, hey, they’re making a lot of sales and they’re not getting a lot of refunds, so it must be okay. And actually, that is a good indicator, the refund rate and then the dispute rate, that is a good indicator if a vendor is selling truly good products.
Editor:
You mentioned earlier Harris, about your magic, your entertainment that you do as well. Bringing that into business I guess must be a challenge, but also something that’s quite exciting for you personally to do. What’s the reaction been like?…
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