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Editor:
Today, I’m chatting with a British entrepreneur and internet marketer, who’s achieved real online success. So let’s dive straight in and find out more about that and meet the man himself. Andrew Fox. Welcome.
Andrew Fox:
Hey, it’s good to be here. Thanks for having me on the show.
Editor:
No problem at all. Now you’ve been around the internet for quite a while now. Can I ask how did you your journey start?
Andrew Fox:
Yeah, I’m a bit of a dinosaur. I’ve been here for too long. I should just be retired fully on a boat. Never to be seen again. Yes. So I guess, would you believe, I started when the internet first came on, it was probably around 1990-ish I was working washing cars for like three pounds an hour. It’s probably about $5 an hour for my American friends.
And what was funny is I used to tell the people who I’m washing the cars, I’m going to have a Ferrari one day. Would you say I’m going to have a Ferrari in like three or four years time? And you’ll see. Probably a few of them thought, well, this guy is absolutely bunkers. He’s absolutely crazy. There’s always that one or two who said, young man, I think you’re going to do it. So as I washed their cars for, $5 an hour, I just had this beach house picture on my wall, back home in my bedroom, living with my parents. I had the British in the wall. I had all that kind of stuff. The yachts, everything like that. And lo and behold, five years later, I was, didn’t have one Ferrari. I had a couple of Ferrari’s and a beautiful house in the beach and bought myself a lovely yacht. So yeah, things can come true if you really put your mind to it or very pigheaded and just go for it.
Editor:
Fantastic, I mean, not one Ferrari, but two that shows real achievement here. You’ve been behind various online success stories. Maybe you could maybe just tell us a little bit about the ones that stand out in your mind.
Andrew Fox:
Yeah, I mean, there’s a few interesting ones. I’m sure. So many people on the [inaudible 00:02:03] might know, know a guy called Russell Brunson. Obviously the co-founder of ClickFunnels. Russell flew over to my house here in Ireland for an event. And he told me, he goes, “Hey, Foxy, do you mind if I bring over a guy who’s doing a bit of search engine optimization for me, his name’s Paul, he’s a pretty switched on guy. Would it be okay if I brought him to the event?” And I said, yeah, sure, no problem. So anyway, Russell flies over, Matt Bacak flies over some guys on ClickBank doing some pretty extraordinary numbers. And we hosted like an event at, my house. And then we went to the yacht in Belfast and had a DJ and everything on board and drinks and waitresses and everything.
It was pretty cool. Forwarding. Russell went to the cinema, I think from memory, he was telling me at the time I want to build something big. I remember that. And then, ClickFunnels was born. That was pretty awesome. But anyway, the story back to Paul.
So Russell gave me this affective introduction to Paul, Paul and I we just headed off. He was a good guy and we just became a [inaudible 00:03:13] , became friends slash business colleagues, even though we hadn’t really done a lot of business together perse, and there’s just that relationship. But anyway, fast forward a few years, this is what happened. So Paul hits me up and he says, Hey, Foxy, I’ve got an idea. I’ve got this doodle animation sketch software. And I think it’s going to sell pretty well. I promoted it to my email list.
It’s sold really well. Would you mind promoting to yours? So I promoted it to mine. And let’s say I make, I don’t know, $10,000 in 24 hours from a promotion. And that would be, pretty much say standard. Okay. Well, I ended up doing like $30,000 from this promotion. I was like, holy crap. This thing has legs. This thing will cook if you pour the gasoline on it. So Paul said to me, look, could you get other affiliates on board? I could give you a percentage or whatever you want. So I basically said him. I said, well, Paul, it honestly, it’s not the best use of leverage. I’d recommend you do a launch where you basically, gather your affiliates together and you put together a price pull, you put an upsell and basically took them through the procedure of doing a launch, because that’s primarily what I was known for my expertise.
Editor:
Wow.
Andrew Fox:
So honestly I get, offered those kind of deals fairly often people will give me a pretty generous percentage, to come on board and launch the product. And I generally say no most of the time, because I’m just busy with my other projects, my life, but on this one, I felt it was good and I had a good relationship with Paul. So we launched the product. And we end up doing $113,000 in sells in about 12 minutes from memory.
Editor:
Nice.
Andrew Fox:
I think the first day we did about a couple hundred grand, 250 or something like that. And in the first seven days, I think we did about 650,000 maybe from memory. And over the years we, we launched different editions of it and it kept selling every day. It still sells all these years on we’ve sold millions and millions and millions of that product. So, that’s an interesting story, meeting Paul via Russell, having that connection. And then, two to three years later working on our project together that, that did millions.
Editor:
Yeah. And how did you meet Russell in the first place? What’s the background there?
Andrew Fox:
Well, Russell probably came into marketing a little after me and we were friends, we were just good friends online and he used to promote some of my products. I promote some of his, I was an affiliate for his, he was an affiliate from mine, we made up at some events and stuff and he was just I guess, an old time friend just from back in the day as such.
Editor:
Great. It just goes to show the power of networking as well. I guess when those types of things just, just come out of nowhere and what’s the software called Andrew? What should we be looking out for online?
Andrew Fox:
That was called Easy Sketch Pro. So it’s a doodle animation software.
Editor:
I’m sure many people listening or reading. I probably got that in there in their collection by the sounds of things. Now, obviously online tools are really useful for any buddy entrepreneur for anybody who’s just starting out today, Andrew, are there any tools that you would recommend, which are the ones that they should be looking out for?
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