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This time we’re chatting with someone who’s been working in the online space since 2007. Steve Dougherty has been creating white label or rebrand how-to videos for internet marketers and others who wish to learn how to make money online through his company, PLR Video Direct. With over 16 years experience, I think we’re in for a fascinating conversation. It’s my pleasure to say welcome, Steve Dougherty.
Thank you. Glad to be here.
Well, it’s great to have you here. Now, is it true, Steve, that you come from a military background?
Yes, yes. My father was in the Air Force. Retired about, I guess, 20 years ago. The Air Force Brat label is attached to my name.
I was going to say, because that seems like a million miles away from the industry that you now almost dominate in many ways, how did that come about? Was your father supportive of you doing something so radically different?
Well, actually he didn’t have a whole lot of say in the matter, but it’s weird that you brought up that because what got me into the PLR business to begin with was the information part. I’ve always been an information junkie. Without going too deep into the weeds there, what got me to be an information junkie was as a child, I always looked up to my father because he was full of information. I was full of questions, as most young kids are. I recall, not specifically, but I remember the moment whenever I asked a question and his reply was, “I don’t know.” I’m sure that it was out of frustration.
He had a long day, whatever it was, but it was the first time that this God-like figure to me, this wealth of information that always had an answer for my annoying questions didn’t have one. And that set me back, wait a minute. I think that sparked my curiosity to get more information, regardless of the answers that I got when I asked the question.
If it wasn’t enough, I kept asking it differently and to different people. That just grew into this information junkie mindset that I have.
That I think is what helped me become better at the videos that I was creating, because it wasn’t just a matter of getting information, regurgitating it in a video format, it was getting information. Was that enough for me to understand it?
If not, then I would get information elsewhere until I was able to understand it, and then I would take that understanding, putting it into training.
Well, I guess as well, the military is all about discipline, isn’t it? You need to be disciplined to run a business like this where you are creating videos on an ongoing basis. I mean, 16 years is a long time in this space. What first inspired you? What was your first video?
Well, I can’t think of the gentleman’s name, but it was Louie something. He was one of the first introductions that I had to private label rights videos. I want to say it has something to do with RSS. For the life of me, I don’t even know how to do RSS now, but it was a video that I’d seen of his that I purchased for 99 cents I think off of eBay. This is 2005, 2006. I mean, I purchased rights, didn’t know what that was. But through watching his video, knowing that I could turn around and sell his video, let alone my own, I just couldn’t believe it.
This whole internet marketing thing was about to blow up for me because that first video that I made from having watched him do it and he wasn’t that great, I figured I could at least do that good. I turned around and sold my video, which again, I think it was on RSS feeds, which was pretty much a copy of his, only in my words, I made 99 cents also. And that proved to me that I can make money online doing this, and that was what blew things up from there.
For anybody who’s not heard of PLR Video Direct, maybe you could just give us a quick overview of the company and the service that you provide.
Well, the company’s been around, like you said, for a long time. Basically, I just create training videos mostly in the internet marketing niche and provide them for sale. Folks can come to my site, purchase the videos that are available.
A lot of times they’ll ask me questions about, “Do you do this? Do you make videos about this? I saw this, but I actually wanted this.” If it’s something that I can tackle fairly quickly, then I’ll go ahead and do that as well. That’s basically the services that I provide.
70% of the time I’ll do custom white label training for private individuals, and I’ll do that with the knowledge and with the acknowledgement that after six months, I’ll be able to sell that to my customers. They’ve got full access. They’ve got the full-blown thing for six months, do with it as they wish, and then after that I’ll be able to sell it to my customers as well, along with my just general training that I create.
I think the interesting thing here is that you have the multiple revenue streams. You will take a commission from a client as such, but then later down the line you can still monetize it yourself to your own list. When you say rebrandable and white label, I guess those terms are interchangeable with PLR anyway?
Yes, for the most part. Actually, I want to say that I had not heard the term white label until I started using it probably 2012, 2013. I’m sure it was around. I’m not taking credit for having brought that up.
No, take credit. Take credit.
I haven’t heard it until then, and since then I have. Maybe it’s just me. But for me, rebrandable is something that is not necessarily private label, but you have the ability, you have the right to rebrand it. The items that you have to rebrand might be different. In other words, I’ve seen folks that have rebrandable. And then in the list of what you can and cannot do, it might say something, you do not have copyrights, or you do not have these what I would normally consider to be private label rights. You can rebrand it, but that’s it. You can’t change anything. You can’t change any of the content.
You can slap your name on it. That’s it. That would be the white label part or rebrandable part, not necessarily private label. For me, private label is you can do whatever you want with it unless there’s that little asterisk in those licencing terms that say you can’t do this.
But if it’s not there, then you can do it. But as far as the rights, that would be a whole topic I’d want to spend more time on than probably what we have available.
When you’re putting one of your videos together, Steve, what is the process that you go through and how long does that take?…
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